What we know — meta
Learning ledger. Capture what the world and the work taught us.
Prefer fast, honest learning over defending old plans.
Execution tags learning IDs (for example L-001) when it acts on them.
The campaign story lives in campaign-ledger.md.
Active learnings
L-009 — Do not re-offer the same AI-still craft-vs-costume proof-of-humanity face or nea
Status: active
Learned: 2026-07-22
Source: decision 39-decision-content-publish-winner.md (Skip: not publishing this piece)
Claim:
Do not re-offer the same AI-still craft-vs-costume proof-of-humanity face or near-duplicate visual essays. Next content cycle must honor a clearer human definition of marketing and remarkability; stop shipping packs that read as AI slop. Prefer a next-move conversation on what marketing is before another similar publish gate.
Means for execution:
Honor this constraint in every later plan and ops step until retired.
Evidence / counter-evidence:
thin — watch this.
L-008 — run_cycle_now_requested=true; pending_stimulus_steer=change the angle — avoid re
Status: active
Learned: 2026-07-21
Source: decision 38-decision-ops-awaiting-human-action.md (Run content cycle now: change the angle — stop repeating the same theme)
Claim:
run_cycle_now_requested=true; pending_stimulus_steer=change the angle — avoid repeating prior cycle themes; clear human_parked_until; agents never post; live outreach remains blocked; do not re-hero retired faces as next primary.
Means for execution:
Honor this constraint in every later plan and ops step until retired.
Evidence / counter-evidence:
thin — watch this.
L-007 — Interrogation vs Invitation Still shipped on X
Status: active
Learned: 2026-07-21
Source: decision 37-decision-content-publish-winner.md (Publish as written; posted on X)
Claim:
“Interrogation vs Invitation Still” (Meet ≠ Record) was approved as written and posted on X by the human. Agents never post. Do not re-hero that object as a later cycle’s primary face.
Means for execution:
Keep the piece in retired-face lists with Zero-Person Trophy and earlier chapters. Next public work needs a new singular object.
Evidence / counter-evidence:
Gate #37 + here.now client note “posted on X.”
L-006 — Human posts under own name; agents never post
Status: active
Learned: 2026-07-21
Source: decision 36-decision-ops-awaiting-human-action.md (Posted: Zero-Person Trophy on X); reinforced #37
Claim:
Human posts under own name; agents never post. Live outreach remains blocked until warm paths exist. Do not re-hero retired objects (Dual Key, Silence Credit, Inbox Is Not a Mic, Rate Card Funeral, Blank Name Line, Name Defense Desk, Zero-Person Trophy, Interrogation vs Invitation Still).
Means for execution:
Honor this constraint in every later plan and ops step until retired.
Evidence / counter-evidence:
Repeated Posted / Publish notes on content gates.
L-001 — Agents never post
Status: active
Learned: 2026-07-17
Source: final go/no-go and every content publish gate
Claim:
Assistants prepare packs and drafts; the human posts under their own name.
Means for execution:
Never mark content as live without a human post confirmation. Never post, DM, or send as the brand.
Evidence / counter-evidence:
Locked in final go/no-go and repeated on every publish gate.
L-002 — Warm paths only until scope expands
Status: active
Learned: 2026-07-17
Source: final go/no-go
Claim:
Live outreach stays blocked until the human maps real warm paths and expands scope in a new decision.
Means for execution:
Discovery stays research-only. Contact? never auto-approves. No cold sequences.
Evidence / counter-evidence:
Packet constraint; zero mapped warm paths as of 2026-07-21.
L-003 — Do not re-hero retired objects
Status: active
Learned: 2026-07-20
Source: content publish gates #23–#35
Claim:
Dual Key, Silence Credit, Inbox Is Not a Mic, Rate Card Funeral, Blank Name Line, Name Defense Desk, Zero-Person Trophy / Bind Wall Still, and Interrogation vs Invitation Still are finished chapters. New posts must not make those objects the face again.
Means for execution:
When preparing the next winner, choose a new singular object and check the do-not-re-hero list on the publish pack.
Evidence / counter-evidence:
Multiple publish gates and the Name Defense Desk reject.
L-004 — Paste posts must not tour the frame
Status: active
Learned: 2026-07-14
Source: gate #26 image-narration ban
Claim:
Channel captions should not walk the reader through the still as if narrating a shot list.
Means for execution:
Keep paste copy about the idea and the promise of process; leave the still to do the visual work.
Evidence / counter-evidence:
Explicit gate constraint carried forward on later packs.
L-005 — No invented people on the contact map
Status: active
Learned: 2026-07-18
Source: warm-path coach review
Claim:
Warm-path coach and peer gifts may prepare worksheets and contributions, but agents never invent person names or scrape handles into draft contacts.
Means for execution:
Blank worksheet rows only; human adds real names on the contact form.
Evidence / counter-evidence:
Coach pack accepted as prepared-only; contact map still empty of approved warm paths.
Retired learnings
None yet.